The Del Mar Story
Created with purpose, shaped by a love of the sea, ethical craftsmanship and a belief in dressing with intention, Del Mar Resort is a love letter to beautiful souls everywhere, to show up with purpose, confidence and to redefine luxury from within.
Founded by Caitri Jones, the brand emerged from lived experience and a desire to create resort wear that feels effortless, considered, and enduring, favouring slow fashion over fleeting trends.
Inspired by a bold yet understated spirit, Del Mar designs for women who value comfort, confidence and quiet elegance. Each piece is created to move with ease and celebrate the body rather than conceal it, offering a refined balance of wearability and beauty through every season and stage of life.
Meaning “of the sea,” Del Mar reflects both place and feeling. Influenced by the coastlines of Dunsborough, Alicante, and Bali, the brand draws on a deep connection to water, warmth, and simplicity. The name is also deeply personal—a tribute to the strength, grace, and resilience embodied by the women who inspire the brand.
Designed in Western Australia and handcrafted in Bali, each piece is made ethically in small batches using natural materials and vegetable-based dyes. Del Mar Resort creates pieces to be worn, loved, and lived in - resort wear with soul and made to last.
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