About Del Mar
At Del Mar Resort, our story is one of passion, purpose, and a deep reverence for the beauty of life’s journey. Born from the lived experiences of our founder, Caitri Jones, we emerged not just as a luxury resort wear brand but as a movement committed to ethical craftsmanship, effortless style, and the beauty of slow fashion.
Inspired by a bold, unapologetic spirit, we believe in fashion that speaks softly but resonates deeply — an effortless balance of elegance and ease. Each design is crafted for women who seek beauty, comfort, and confidence in their own skin, through every season and chapter of life.
We know the struggle of searching endlessly for styles that celebrate, rather than conceal our bodies. The quest for garments that fit with grace and move with ease became the spark that lit our flame. Tired of chasing trends that felt hollow, we chose instead to create something with lasting soul: Resort wear crafted with intention, favouring quality over quantity, comfort over conformity, and timeless design over fleeting trends.
The name Del Mar translates to “of the sea”, a reflection of both where the brand was born and the spirit it carries. The sea has always held meaning: a place of calm, strength, and boundless possibility. But Del Mar is also deeply personal - the name coming from the middle name of a woman who embodies grace, resilience, and warmth, qualities that define everything we create. Born and raised on the Mediterranean coast in Alicante, where life unfolded in rhythm with the ocean, and beauty lived in simplicity. The name is a quiet tribute to the sea, to the people who feel like home, and to the timeless freedom and strength that lives in every wave.
At Del Mar, the sea is in our soul. Woven between the coastlines of Dunsborough, Alicante, and Bali, our story reflects a deep connection to water, warmth, and effortless elegance and inspired by these vibrant cultures and the strength of those who wear our pieces.
Del Mar is built on the principles of empowerment, ethical craftsmanship, and conscious design. Each piece is designed Western Australia and handcrafted in Bali by skilled artisans, using small-batch production, vegetable-based dyes and natural materials, created to be worn, loved, and lived in.
Del Mar Resort is more than a label. It’s a love letter to the beautiful souls everywhere: an invitation to show up as you are, to feel good in your clothes, and to redefine luxury.
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